Recording Artist Advocate: Christmas Shows!

I hope you've booked some Private Christmas Parties. It's like picking up money off the ground.

Every holiday has these and you need to be playing as many as you can. Those people who like your music, and can afford to put on big parties, can be very good for your career.

Pay attention. Even the guy who wants to put on a show so he can be a big shot is still paying you. So what if he gets a little full of himself and wants to make announcements during your breaks. When he goes long that's less time you have to play. You're still getting paid!

Oh, and here's a tip: schedule your finishing time at 11:00 instead of midnight. That way you have agreed upon pay and you can always play the extra hour for more money... and they'll always want the extra hour!

Put "Private Party" on your website calendar when these are scheduled. (Or even when they're not) It lets people know you do private parties and may get you some inquiries.

Since most of your regular gigs are Friday and Saturday, book as many weeknight "Specials" as you can. You may get to the point that instead of getting together to practice, you're getting together to do shows and making extra bank. 

Private parties are some of the most intimate shows you can do and those people can be some of your best fans. Treat em' right and it will pay off for a long time. 

Recording Artist Advocate: The Journey Continues...

Some time ago we started working with an acoustician to make the control room here at Rough Wood Recording Studio better. It's always been good, and I've been able to improve it incrementally, but there has always been a bump here and there in the very low frequencies. Just one of those things that bugs me, but I've been able to work around it. 

Acoustic Fields showed me a way to work on the low end and still have room left in the studio. Some low frequency sound absorbers are several feet thick. I'm building some very heavy low frequency sound absorbers that are surprisingly thinner. So far there are 4 placed in the room and I have to say it's already made a big difference. Eventually there will be at least 10 of these diaphragmatic absorbers in here. Maybe more. We can't wait to hear it finished. (...if you can ever be finished.) 

Any room you play in will reflect sound back unique to that space. You've probably noticed it from venue to venue. Some rooms are a pleasure to play in and some just aren't. A good sound person will make the most of anywhere you play. They are definitely worth their pay.

Here's hoping you find good places to play and your shows sound great.

When you want to sound your best, recorded, come hear yourself at Rough Wood Studio. 

Recording Artist Advocate: Let's take a picture...

We were in Nashville many years ago when a door was accidentally left open allowing a group of fans into what was supposed to be an intimate meet-and-greet with a top level artist. It started out as a great event with a lot of one-on-one time and turned into a giant wave of fans. To his credit, the artist realized it was going to run past lunchtime and had an assistant order a bunch of pizzas. So it cost him 5 or 6 hundred dollars, those people will be his fans and tell that story from now on.

When you make it big will you respond with the same skill or will you throw a fit that things aren't happening the way they were planned. I promise that if you treat people like they don't matter, they will make it their mission to tell everyone they can. You may even have videos floating around of your tantrum.

On the other hand, if you do handle these situations well, you've got an army of fans spreading the word about how great you are. Research shows that people don't believe hype or advertising any more, but they eat up testimonials.

Real matters more than ever. Go straight from the stage to the merch table. Sell and sign everything you can. Let people take pictures with you and get those e-mail addresses. Follow up and offer special stuff they can't get anywhere else. Smart bands have private videos only available to people who gave an e-mail address. Those "insiders" influence others and can put you over the top. 

If you are superficial, the fans are all the same. But if you really pay attention and engage with them, you will see a great group of unique people who in turn see something special in you.  What more could you want?

Recording Artist Advocate: You are selling Merch...

I admire musicians. I admire good musicians. OK, I admire good musicians who are smart.

Some time ago I met a really good musician who wasn't very smart. He refused to "sell out" (his words) and sell anything at his shows. He wouldn't even sell CD's. His audience always asked for them and he'd direct them to a website managed by his promoter.

When someone wants a CD you have to get on that while they are willing. Later that night or tomorrow they are not likely to even remember to visit that site. Plus, when someone wants to give you money, you need to make it easy for them. I worked a merch booth with a very smart girl who would just ask if they wanted a t-shirt and CD. Most of the time the person would say yes. There was no discount for buying both, but when asked most thought it was a good idea. 

So always have CD's to sell at your shows. T-shirts are good too. Women's shirts are cut different, and are definitely appreciated. Most artist say they sell girl shirts 2 to 1 over regular t's. That's up to you, but if you pay attention at your shows you'll know what sizes to order.

If you're not selling merch, you are turning your back on money.  

Recording Artist Advocate: Better Sound Systems...

A band I work with recently upgraded their sound system with a sound board that allows for mixing on an iPad. (...really any tablet with connectivity.) These have been out for a while and several companies have them, but I had not had a chance to hear one in action. It was great how the sound guy could move around the venue making tweaks in volume and eq without being tied to one spot. 

He really put it to work standing at the back of the room, in front of the stage, and everywhere in between. In no time the PA sound was fantastic. 

We didn't get to it that night, but individual band members can have access to their own monitor mix using their smart phones. Some may not want to do that, but it's good to know they can.

When you play out you need to sound as good as you do on your recordings. Good monitoring allows you to really hear yourself and give a better performance. A good sound guy is important to present you as well as the circumstances allow. This kind of system makes his (...or her) job a lot easier.

Before too long you may need this just to keep up with all the other bands.