A business writer said people don’t buy drill bits, they buy holes. It’s the end result they want. The tool just helps them get there. Think about that when you market your band or music.

Who are you talking to and what do they want.

Band pictures and show posters are a good place to start. Who is watching and what are you telling them? If a picture tells a story, what’s yours?

Step back and try to see how you come across to a total stranger.

Is it even worth looking at? Does it stand out or blend in? Does it look like every other band’s?

What is the take-away? Cool guys to hang out with or self-important posers?

There is a great book called Accidental Magic. If you can find it, buy it and it will change your thinking about what you can do with a picture.

While your Googling around, check out “Rock and Roll Confidential” to see the “Hall of Douchebags” compilation of the worst band pictures you will ever see.

Do this as a band and you will spend hours laughing together. It will bring you closer. Then make sure you never take those kinds of pictures. Ever.

You may want to rethink the way you present yourself from now on.