OK. That reference is a little convoluted. The original quote was, "The revolution will not be televised." My idea is to do a funny video about the scary Santa my Wife's family puts up every year.
The idea is to promote Rough Wood Studio but in an entertaining way that doesn't feel like I'm promoting my business. Because you can do both.
I saw a funny video where a woman is going through her life and all the problems she faces. Through the video she uses an app on her phone to solve the problems as they come up.
By the end of the surprisingly long video you know how to get the app and how to use it's various features. You would never sit through the video if you weren't being entertained the whole time.
So what does that mean for you?
You can promote your band or next CD or download release. Just make sure you entertain them first. Tell your story in an entertaining way and do everything you can to get out of your own head and into the minds of the people watching. They probably don't care about half of the stuff you think is important. But the things they do care about will resonate. You can have fun, be ironic, take risks... whatever it takes to keep em' watching and sharing with friends.
Make them laugh and cry. Both are just as important.