Recording Artist Advocate: Eat frogs and say no.

There are many things people do to make them more successful, but let’s focus on just two.

The first is called “eat frogs”. That means you do the hardest things first. Whatever you have on your list, do the one you like the least - first.

After accomplishing that, everything else will be easy. At least you got through that.

The second is just as important. That’s being willing to say no.

I’ve seen so many artists worn out because they couldn’t say that something was just not a good fit.

You have to know who you are in this business. Plant your flag and attract an audience.

Part of that is knowing what you’re not.

If you take every offer and change with every new thing that comes along, you’ll never stand apart. You’ll just be part of every passing fad.

It’s the same advice your grandfather would give you: Know who you are and do the hardest work first. Believe me, people are paying attention.     

Recording Artist Advocate: Power in a story...

It may have been China or maybe Japan… but there was a book that became very popular. In it one of the characters committed suicide by walking into a thickly wooded area. Apparently city folks don’t make it long in the woods. Anyway, the people who manage that area in real life started finding bodies of young people in those woods. The government reacted by warning people about the book and I think eventually banning it altogether.

They understood the power of an idea. You bet they did. They are used to propaganda; Music and slogans and forced indoctrination is how they’ve been controlled for generations.  

I’ve said many times that music carries with it an amazing power. People who can’t remember their spouse or children can sing a song from their past. It seems to go deeper than other memories and really can influence behavior and opinion.

It turns out your songs can change the world.

Now that you know you have it, what are you going to do with that power?

Recording Artist Advocate: Big as a truck...

I heard a little kid describing things in a unique way. He would say, “The table is 4 pizza boxes across.”  Or “that’s at least 5 legos wide.” But the best was, “That song is big as a truck.”

We do the same thing, but less imaginative; usually its football fields or stories tall.

He hadn’t learned the standards we all tend to use, so his choices were wide open.  There were no limits to the comparisons he could make. Houses could be big as clouds and songs as big as vehicles.

Let that inspire your writing. There is no reason to say the same old things. Approach your themes with no limits. You can surprise your listener with things she never heard before.

Don’t be constrained. Ideas can be big. Why not compare them to actual big things.  

Artist should think about and describe things in a unique way.

This posting is short. Short as a post it.  

Recording Artist Advocate: Music and Drugs...

Music has the same effect on your brain as drugs. It’s much more subtle, but just as real.

You can convey emotion or excitement and in turn produce those feelings in the minds of your listeners. It’s more than feelings though. Real brain changes take place.

Now that we can “see into” the brain and know more about what’s going on in there, we can know when someone is feeling dissatisfaction, frustration, and even anger before they are outwardly exhibiting these emotions. Likewise we can see when the brain is satisfied and happy.

You have so much influence on your listeners. More than you may realize.  

We all know people who “self-medicate” with music just like someone would have a drink or use drugs. You don’t think about it, but if you pay attention you will see it all around you.

Music doesn’t just mirror our moods; it can drive our moods!

You get to be the creator, distributor, and dealer.

But a brick of CD’s won’t get you in trouble.  

Recording Artist Advocate: Melody is most important...

You want your song to be remembered? It turns out melody is more important than lyrical cleverness, a unique sound, or studio technique. This makes sense because when someone is remembering and singing your song in their head the melody is all they have.

Recorded music is relatively new in our human experience. If you sang a song with someone and they wanted to share it with others later, all they could do was sing it. Songs could go around the world this way and not change much. So melody was the bedrock of repeatability.

It still is.

Even rap and hip hop have been adding melodious elements into their offerings. It turns out that’s something we crave deep down.

For most of you this isn’t even an issue. Your songs are naturally melodious. But if you want them to be truly memorable, turn that up a notch. And don’t forget to surprise that part of your listener’s brain that looks for patterns. Take your melody into an unexpected place. You will surprise and delight the brocha and you will stand apart from all the other music out there.

Oh, and they’ll remember you when they’ve forgotten everyone else.

When you’re ready to record your memorable music, book some time at Rough Wood Recording Studio.